A series of editorial illustrations created to outline the importance of sustainable living choices and how this can affect the world around us. These images were created for a target audience of vegans as well as non vegans.
The illustrations were created as a practical outcome to go alongside an essay I had written on veganism and graphic design, and how the two can benefit one another.
Furthermore, the outcomes were carefully thought out to pair nicely with the themes and topics mentioned within the essay.
A mockup of the essay I wrote.
“How does graphic design influence the growth of veganism? - With reference to contemporary mock meat brands.”
This essay explores and investigates various salient issues surrounding sustainability and how design can benefit these issues. It recognises the importance of online marketing, infographics and an engaging media presence to attract the consumer and galvanise them into being more sustainable.
It inspects the significance of User Interaction and User Experience within consumer centred products with a productive goal.
These two posters represent the health issues and concerns linked to maintaining a diet mostly made up of meat. The overall project is set to analyse the packaging and identity of modern and well known substitute meat brands - all of which promote their products through activism (promoting the idea that eating animals is unethical and/or galvanise individuals into actively changing their lifestyles to protect the environment). As well as encouraging a healthier lifestyle (promoting the health benefits of going vegan/vegetarian).
The two posters are a satirical practical outcome to support the research that informs the essay. They were displayed in an online exhibition to promote the essay and the topic of sustainability.
